Wednesday, October 11, 2006

Achtung Baby

AUDI (German automobile maker) as expected has made an aggressive foray in Indian market in the last twelve months. Going by the advertisements that they are churning out in the print media it looks like, very soon Indians will be treated with plenty of serious eye candy on four wheels. Their punch line really caught my eye 'Vorsprung Durch Technik' : In German it means 'Progress Through Technology' or 'Leadership Through Technology Innovation". AUDI please give us excess of it!
Click on this link for more: Passionate car lovers visit the government thinking of building better roads, better investment climate?

On the other hand when Skoda launched 'LAURA' in 2005, I wonder whether their branding department did enough homework! Why would anybody want to name a car 'LAURA' when the majority of the target population speaks Hindi. Doesn't it sound dangerously close to....well, what it is not supposed to mean?