Enjoying my holidays and watching lot of television. Cricket of course takes the maximum share of my TV time now. For me, had it not been for cricket, Travel & Living channel would have walked away with the lion's share of my screen time! It is definitely one of the better channels out there. Disagree with me at your own risk. Grrrrrrr........
TV commercials have also come of age India: my favourite being HSBC's series of advertisements emphasizing 'different perspectives' and HSBC respecting it which enables them to call themselves "The world's local bank". It is by far the best I have seen by any financial services company.
A close second would have to be the MOTOFLIP advertisement. Compared to any Nokia advertisement, the sheer recall value it has is just phenomenal. It is so much about today's India: a hardworking young adult coming home late at night and his middle class parents having no idea as to what their son is doing. As a result his parents are disturbed about the 'more-than-he-could-afford' look of the phone. The best scene is when the mother takes her pallu and covers mouth portraying absolute dissapointment. Brilliant eye-for-detail on the director's part. Kudos!
No comments:
Post a Comment