What I like about rules : *Rules* bring in discipline, *Rules* reinforce a structure, *Rules* are like the guiding light and *Rules* are needed.
What I loathe about rules : Oh man, I am going straight for the jugular. Human beings are far too resourceful and they will find a loophole in any *rule*. We are error prone and we can never write a 100% loophole proof *rule*. Loopholes are important as well, as they form the basis for refinement of the existing *rules*. More than anything, I would just want to see if I can get away with finding loopholes in all the *rules* that I have to follow. The sketch that you see on top right of this page is my attempt at finding a loophole in one of the many *rules* I have to follow.
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I work for this brand conscious company - Freeze moment : 'V' for Vain, 'V' for Vinayakan. This company is just hyper sensitive about its brand value getting tarnished. Something like, if you fart in public - do whatever - we don't care, but don't tell anyone that you work with us! Sorry fellows, I have to make this *rule* up as I can not let out one of your original *rules* because I have to comply with your other set of *rules*. All employees are bound by *rules* to not write the company name, use its logo in any of their personal blogs. What if, one fine day this company decides to let loose all of its passionate employees on cyberspace. Aren't they are off to a flying start, 50,000+ brand ambassadors straight away. If the company isn't sure whether its employees are passionate or not , it is a different story altogether.
In a globalised world (we have just scratched the surface) two things have to move with complete disregard to the boundaries that are created by *rules*. Those are People & Thoughts.
*Rules* are important so are policies but don't be paranoid about the whole damn thing. Ironically, the spanking new state of the art building that I have moved into couple of months ago is not branded yet! So much for managing the brand image on cyberspace with some *rules*.
2 comments:
Hey Vin,
Again, you have given good thoughts with you "Pen" (From where did you it Man? tell me I want to get one), "Rules" good subject to talk about. "Rules" are importat after all (Nothing can be done about them except following and breaking sometimes.
Thanks Hary! You know there are days when things inside my head travel at 999 Kmph...and this is a by product of that. If I let all of it out, that can cause a lot of damage to me. I am trying my best to rein myself in..Much needed! And you as my trusted friend should pull me up when needed..Will you please?
Stay tuned, *rules* is going to cold storage..But branding is here to stay.
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