Saturday, September 29, 2007

Missing the Woods for the Trees?


Hutch bought over by Vodafone > Vodafone engages itself in a high profile nationwide branding excercise. Fair, any business worth its existence should care a lot about its brand, end of the day it is their image! Lot of money spent but the exercise is worth its while.

Call their customer service, visit their website, check them out on mass media, billboards in the city you name it > all re-branded. But, the name of the network/service provider that is being displayed on my phone still reads 'Hutch'. Someone, somewhere in Vodafone has not done his/her homework right.

Find Mr. Fixit..sooner the better especially when you are entering a new market as big as India. I concede we don't live in a perfect world. But then one should stick to the basics and do the basics right.

1 comment:

Thought Provoking said...

I think you will do well in a job that requires eye for detail!